Episode 68: Unlikely TikTokkers: How A Christian Radio Group is Mastering Influence Marketing

Mon, 21 Mar 2022


Social Media -- especially TikTok -- can be a hotbed of, well.... questionable behavior. So, Corey & Gordon were surprised to find a faith-based local radio broadcaster cultivating a crop of popular young influencers on Instagram, YouTube, and TikTok. Episode 68 features an interview with Mike Reed, the Salem Media executive who heads up that growing network and whose daughter, Michelle, has a YouTube channel boasting 37 million views.


Notify of
Inline Feedbacks
View all comments

Podcast Sponsors

At Basis Technologies, we partner with media companies to drive revenue by providing enterprise level software and services across programmatic, site direct, search, social, and CTV. Basis sets itself apart with easy-to-use technology and an education and sales enablement team that cares about the success of your organization—helping you build out and scale more effectively and efficiently.
Ready to get more from your AdTech? Meet Basis

Spectrio’s goal is to provide their clients with the right spectrum of sound, sight and feeling. A customer experience that engages the senses, enhances experiences, and elevates our clients’ business.

Spectrio is the digital signage industry leader offering a best-in-class product suite that’s easy-to-use, reliable and scalable. We strategically work with businesses and organizations to customize solutions that meet their needs while providing superior service for our clients. The Spectrio Difference is coming alongside our partners to help them envision a desired future state and then making their potential a reality.

No matter the size of your business or what industry you operate in, we’re here to help you transform your business into an exciting destination for customers and employees. Learn more today at spectrio.com.